This would be awesome… You may have heard that Meta started rolling out the Engaged Customers audience segment for Advantage+ Shopping CampaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More. These are people who have engaged with […]

TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time and energy that goes into sustaining and bolstering TikTok trends, many marketers and marketing teams […]

The financial sector is constantly changing, and so is consumer behavior.  Today, more than ever, it’s critical for brands to identify shifts in consumer preferences and behaviors as early as possible to refine their marketing strategies and stay relevant to their consumers. In our latest consumer trends report on the financial services sector, we deep […]

And there we go. This can also work by searching company names, as competitors will often bid on each. Throw in a few things (the keyword list you created in the previous section will be useful here) to see what comes up. Why do we do this as well look at normal Google results? Because […]

Last update: 15 January, 2024 1. Meta has released a free voice cloning program  With Audiobox, users can type the description of a sound or a text they want to generate speech for. This free voice cloning program can also clone a user’s voice if they make a recording and follow the steps to clone […]

For once, this isn’t a question about scaling without restarting the learning phase. This is in response to a specific recommendation that Meta is making. Meta is rolling out Opportunity Score, which is a way of gamifying their delivery recommendations. One of my opportunities was to scale my high-performing ad set. My Opportunity 2024/04/Screenshot-2024-04-05-at-11.08.22 AM.png”>2024/04/Screenshot-2024-04-05-at-11.09.10 AM.png”>

Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which is why it’s much more limited in terms of its functionality.  AI and ML tools […]

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager […]